The good news is you know how to access the internet, social media, and browse online. This is what an ever-increasing amount of your customers know how to do as well, whether it’s from the comfort of their own home, sitting in a café having a relaxing break, or enjoying the fresh air laying on the beach. Customers, clientele, or members don’t want to wait for newsletters or brochures to arrive in their mailbox to receive the latest news, offers, or promotions. They want it now! This is why it’s important to have an online presence that works for you. You may already know some of the reasons why, but you may be missing an essential element or need a reminder.
- Start as you mean to go on. You’ve heard the term ‘first impressions count’ so create a professional, responsive website that people will want to visit and be engaged in.
- Accessibility. When you think about it, the internet can actually save you a lot of money. Access to your website is twenty four hours a day, seven days a week, and it doesn’t close for public holidays. You aren’t paying for staff and overtime for those extra hours, the website doesn’t require a uniform, and you don’t need to organise, print, and post (or leaflet-drop) your promotions.
- Sales. A website is actually your new Salesperson. It generates new leads which in turn can produce new business and sales. All this while you sleep at night or attend to other business matters.
- Social Media. People spend a lot of their time on these platforms, so it’s important to get yourself visible. Create new accounts or pages linked to your online profile so you can reach your existing audience as a starting point. Word of mouth can be a positive thing when attracting new business.
- Content. The good thing is you can incorporate everything you want to say or show on your website as long as it’s RELEVANT and INTERESTING, which leads me on to the next point…
- Marketing. I’ve already mentioned Social Media, but there are a whole lot of new online platforms and ways to promote your business that you may not have heard of that help direct traffic to your website. You will also reach a far wider market than a restricted mailing list can.
- ‘Keeping up with the Jones’. A website can be a powerful tool, especially when used with good marketing, and can even place you one step ahead of the competition, whether locally, nationally, or internationally.
Think about how you want your business to succeed in the future. If you need a sounding board or some advice on how to move forward, feel free to reach out. Martin and Vini are only too happy to discuss your needs.